Stadtleben in Zürich

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Why Use Stories? It’s not like we don’t get why. It’s not the physical properties of a luxury auto, candlelight dinner or top model looks that we want. What we want are the feelings, the emotions, the experiences that we perceive those things can make us feel. The emotion a story delivers directly influences how we feel about ourselves vis-à-vis a product, a service or competitor. A perfectly happy client can turn into an unhappy customer if she...

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